DATE: 9/2013

Client: Bonera Group/Mercedes Italia

Description

For the italian preview of the 2014 Mercedes S-class, we realized a videomapping recalling the concept of elegance and innovation. Into a futuristic environment, you can observe the evolution of technological innovations introduced by the S-class over the years and then the ones presented with the latest version. Finally, you can follow the car across a wireframed landscape up to the endless galaxy.

Credits

Creative Direction
Mariano Leotta
Art/Motion Graphics
Stefano Polli, Andrea Gallo (Sugodesign)
Sound Design
Giorgio Maccarinelli (Futuro)
Projection Design
Emanuele Foti
Video Doc
Giulio Tonincelli

Notes

Long Version Video
http://y2u.be/nTdECZUK3uo

Reviews
http://interactivedesign.it
http://hiwhim.com/

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