Funny Gain Brand Identity & Strategy Web & Mobile « Portfolio
Client: Funny Gain
Description
Funny Gain is the mobile platform developed by a start-up company based in San Marino.
The geolocalized app, designed for both smartphones and tablets, allows users to win real prizes by playing videogames and competing within the community.
After analyzing the company's business plan and information we developed the brand book (logo design, colors, payoff etc.) and worked on the communication strategy. In particular we focused on the project presentation to potential investors, developing a web presentation able to display the project's goals, features and peculiarities in a way that would suit the brand's playful and distinctive image.
As a further step we directed and supervised the creation of the illustrations, designed the project's website, helped with the development of informative material and gave our advice on many aspects regarding the project's communication strategy.
Credits
Project Management
Filippo Enea
Graphics/Web Design
Filippo Enea/Francesco Enea
Copywriting/Communication
Sara Battilana
Illustration
Manuel Berselli (Mustard)
Notes
